Overview

• Beyoncé and Levi’s have officially launched their BEYONCÉ X Levi’s denim collection alongside “The Denim Cowboy” short film on August 5, marking the culmination of their year-long REIIMAGINE series.
• The film unfolds in three visually distinct chapters—The Ice, The Heat, The Smoke—that pay homage to her Renaissance and Cowboy Carter eras while integrating new scenes and extended cuts from prior ads.
• In the final segment, actor Timothy Olyphant appears as a pool shark whom Beyoncé defeats before she trades her horse for a motorcycle to ride off, underscoring themes of empowerment and narrative reinvention.
• The BEYONCÉ X Levi’s collection reimagines signature styles with rhinestones, lacing, embroidery and debuts the 501® Curve silhouette designed for curvier bodies, now available on Beyoncé’s official site and arriving in Levi’s stores August 7.
• Fans have intensified speculation that the motorcycle imagery and three-part structure herald Beyoncé’s forthcoming Act III album, which is widely anticipated to embrace rock influences.