Overview
- JioHotstar’s Malayalam account confirmed that Bethlehem Kudumba Unit will begin streaming on October 2, with access governed by users’ JioHotstar membership plans.
- The Girish AD film completed an extended theatrical run after releasing on August 21 and went on to become the highest-grossing Malayalam film, with reported worldwide takings of roughly Rs 300–330 crore including more than Rs 150 crore from Kerala.
- The film stars Nivin Pauly and Mamitha Baiju, was directed by Girish AD, written by Girish and Kiran Josey, and produced by Bhavana Studios with backing from Dileesh Pothan, Fahadh Faasil and Syam Pushkaran.
- Downstream deals reported in coverage include a reported satellite sale to Asianet and regional dubbed theatrical releases in Tamil and Telugu that expanded the film’s reach before its OTT debut.
- The OTT window will let viewers who missed cinemas watch the film at home and could shift further revenue into streaming and broadcast receipts while extending the film’s audience beyond its record box-office run.