Overview
- JioHotstar confirmed the film will begin streaming on October 2, making the record‑breaking Girish AD romantic comedy‑drama available online.
- The film opened in Malayalam cinemas on August 21 and released dubbed Tamil and Telugu versions on September 4 before completing its extended theatrical window.
- Trade reports credit Bethlehem Kudumba Unit with about Rs 330 crore in worldwide ticket sales, including over Rs 150 crore from Kerala, which commentators say makes it the top‑grossing Malayalam release.
- Satellite rights have been reported to Asianet and JioHotstar will stream the film through its app and website according to users' membership plans.
- The quick move from a prolonged box‑office run to a major OTT premiere illustrates a growing pattern in India where strong theatrical demand shapes longer windows and later digital rollouts, which can widen viewership and boost downstream TV revenue.