Overview

• The Coates family, led by Denise Coates, is considering a full or partial sale of Bet365, potentially valuing the business at £9bn.
• Options under discussion include a US stock market listing or selling a stake to private equity while retaining partial ownership.
• Bet365 has reached the 'beauty parade' stage, consulting Wall Street banks and advisers to evaluate deal strategies and maximize valuation.
• Recent moves, including exiting China and transferring Stoke City FC ownership, have streamlined the business to attract investors.
• Bet365 reported £627m in pre-tax profits last year on £3.7bn in revenue, bolstered by its expansion into 13 US states following the 2018 sports betting boom.