Overview

• The Coates family, majority owners of Bet365, is considering a potential sale or public listing valuing the company at £9bn.
• Informal discussions include options such as a US stock exchange float or a partial sale to private equity with a retained family stake.
• Recent moves, including exiting the Chinese market and reporting £626m pre-tax profits in 2024, have positioned Bet365 for US investor appeal.
• Bet365 has expanded its US presence, securing licenses in 13 states since 2018, and is pursuing further growth in the regulated betting market.
• A sale could net Denise Coates, who holds a 58% stake, over £5bn, marking a significant shift for the family-run business.