Overview
- The board, announced Tuesday, June 2, names six inaugural members: founder Bob Johnson, Queen Latifah, LL COOL J, NFL executive Troy Vincent, Lazard’s Raymond J. McGuire, and Paramount Skydance TV chair George Cheeks.
- BET says the advisers will act as a strategic and cultural sounding board to offer perspective, accountability, and guidance as the brand expands beyond traditional cable.
- Louis Carr established the advisory body to help balance commercial growth with BET’s responsibility to serve and reflect Black audiences as the company evolves.
- The move follows recent corporate moves by Paramount Skydance, which bought Tyler Perry’s stake in BET+ and will fold BET+ content into Paramount+ next month.
- BET is positioning itself as a multiplatform business that includes FAST channels, studios, live events, digital content and experiments like microdramas, and the board could shape how that content is produced and distributed.