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Best Western, Tripadvisor Launch AI Trip Planner for 2026 World Cup Fans

The tool taps Tripadvisor data to craft multi-city itineraries that place fans close to host stadiums across North America.

Overview

  • The platform is live in the United States, Canada and Mexico with English and Spanish access, with additional international markets planned.
  • Traveler inputs are combined with Tripadvisor data to deliver hotel options near matches, route suggestions between cities and curated dining, cultural and fan-focused activities.
  • More than 200 BWH Hotels properties within 25 miles of host stadiums are featured, prioritizing convenience and availability for changing plans.
  • Recommendations span the BWH portfolio from WorldHotels to SureStay to help fans stay close to the action or find nearby alternatives.
  • Executives from BWH Hotels and Tripadvisor framed the launch as an AI-driven response to growing sports tourism, and the service is accessible at goforthegoal.ai.