Overview
- VoucherCodes.co.uk advises doing the main in‑store shop on Tuesday, Dec. 16 for calmer aisles and good stock, with short‑dated items suitable for freezing.
- The site recommends booking an online grocery delivery on Wednesday, Dec. 17 before capacity tightens, last‑order cut‑offs kick in, and substitutions increase.
- Saturday, Dec. 20 is predicted to be the busiest pre‑Christmas shopping day, with forecasts of nearly 20 million people heading to supermarkets.
- Christmas Eve is flagged as a gamble for last‑minute shoppers, with potential clearance discounts but a significant risk of empty shelves.
- The guidance is based on retailer data, independent research and expert insight, set against reports that one in three Britons feel worse off and over 40% expect to use savings or credit for Christmas.