Overview

• Best Buy’s digital marketplace launches today with a wider catalog beyond electronics, including seasonal décor, home and office items, automotive tech, and brands such as Martha Stewart, with licensed sports merchandise coming soon.
• About 500 vetted sellers are live at launch from more than 1,500 accepted applicants, with return policies aligned to Best Buy’s and the option to return marketplace purchases at Best Buy stores.
• Third‑party merchants list, stock and ship their products, while Best Buy collects a sales commission and offers paid on‑site advertising and placement.
• Executives say the curated approach fills assortment gaps like accessories for older devices and complementary items such as TV furniture or cookware for appliances.
• The strategy follows three years of declining sales and a May outlook cut, with Jefferies highlighting 25% third‑party order share in Canada and forecasting roughly 14% of U.S. online sales by 2030 as the Mirakl‑powered platform scales; Best Buy reports results Aug. 28.