Overview

• The marketplace went live Tuesday on Best Buy’s website and app, bringing third‑party products into view for U.S. shoppers.
• Roughly 500 sellers are active at launch with more than 1,500 approved overall, using a curated onboarding process powered by Mirakl.
• New categories include cookware, seasonal décor, musical instruments, toys, and licensed sports merchandise, with brands such as Fanatics and Martha Stewart appearing on the site.
• Marketplace items can be returned at Best Buy stores, though orders currently cannot be shipped to stores for pickup.
• Executives pitch the platform as a profit and advertising growth lever following recent sales pressure, and Best Buy shares rose in Tuesday trading.