Overview

• Bernard Matthews confirmed the Turkey Twizzlers range is discontinued and said there are no plans for a return.
• The company attributed the decision to the closure of its manufacturing site in March 2024.
• Customers had noticed prolonged out-of-stock listings as the product vanished without a public announcement.
• Introduced in 1997, the product was removed from school menus in 2005 after Jamie Oliver’s campaign highlighted its low 34% meat content.
• A reformulated version launched in 2020 with 63% turkey and a promotional statue at the firm’s Norfolk HQ, and fans have voiced disappointment at its second discontinuation.