Overview

• Bernard Arnault, CEO of LVMH, has advocated for a US-EU free trade zone, emphasizing the need to lower tariffs to protect industries like French viticulture.
• Arnault criticized Brussels' bureaucrats for hindering trade negotiations and warned that high tariffs could force LVMH to expand production in the United States.
• The proposal has drawn sharp political reactions in France, with left-wing leaders accusing Arnault of prioritizing American interests over French sovereignty.
• Far-right figures Jordan Bardella and Marine Le Pen praised Arnault's critique of EU technocrats, framing it as a call to prioritize national interests.
• Arnault’s stance aligns with Elon Musk's support for a tariff-free transatlantic trade zone, reflecting broader debates on economic strategy and global competitiveness.