Overview

• Bernard Arnault, CEO of LVMH, has advocated for a free-trade zone between the European Union and the United States, arguing it would benefit French agriculture, particularly viticulture.
• Fabien Roussel of the French Communist Party called Arnault 'dangerous' and accused him of being 'sold to the Americans' over his support for the trade proposal.
• Manon Aubry of France Insoumise warned that such a trade zone would devastate French agriculture and industry, framing it as a continuation of Trump-era trade policies.
• Marine Tondelier of Europe Écologie Les Verts accused Arnault of adopting far-right conspiracy rhetoric, further intensifying the political backlash.
• Arnault's stance aligns with similar calls from U.S. figures like Elon Musk, and his company LVMH derives 25% of its sales from the American market, highlighting his vested interest in transatlantic trade.