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Berlin Unveils 'Sauber Geht Nur Gemeinsam' Campaign for Cleaner Streets

Quirky bin motifs aim to prompt residents to use the city’s waste network to reduce illegal dumping

Overview

  • The Berliner Stadtreinigung rolled out the initiative on August 4 with Environment Senator Ute Bonde and BSR CEO Stephanie Otto at the launch event.
  • The campaign slogan underscores that a livable, clean city depends on collective action by all residents.
  • Eye-catching posters have appeared across public spaces and bins now feature playful characters encouraging proper disposal.
  • Berlin’s waste network spans roughly 27,000 public paper bins and 300 large containers managed by the BSR.
  • In 2024 the BSR cleared about 54,000 cubic meters of illegal waste, highlighting the scale of the city’s litter challenge.