Overview
- The campaign began Monday with banners at nearly 400 public elementary schools and a citywide roll-out of more than 1,200 analog posters, 500 digital posters, 1.6 million BVG bus stickers and about 1,200 e-scooter attachments.
- Police announced strengthened patrols for the first two weeks of term, and more than 1,300 trained volunteer Schülerlotsen (student crossing guards) will guide children at busy crossings.
- Roughly 36,000 first-graders are being enrolled this week, increasing the number of inexperienced pedestrians and cyclists on school routes and prompting calls for parents to rehearse routes and fit children with reflectors.
- Verkehrssenatorin Ute Bonde said the awareness push is not enough on its own and that further short-term measures will be announced, a response that references last year’s dispute over the removal of 30 km/h limits on 23 road sections.
- The campaign brings together the Landesverkehrswacht, Polizei Berlin, BVG, Voi, the ADAC and federal transport officials, and its mix of outreach and enforcement could intensify pressure for quicker infrastructure changes on school routes.