BeReal Officially Launches U.S. Advertising Platform in Strategic Shift

The app, known for its authenticity ethos, introduces in-feed ads and brand takeovers, targeting Gen Z and leveraging uncertainties surrounding TikTok.

• BeReal has launched its U.S. advertising business, offering in-feed ads and full-day brand takeovers as part of its new monetization strategy.
• The company appointed former TikTok executive Ben Moore to lead U.S. operations, signaling a strong focus on scaling ad sales and partnerships.
• With 40 million monthly active users, including 5 million in the U.S. and 85% from Gen Z, BeReal aims to attract advertisers seeking younger audiences.
• Advertisers must commit a $10,000 minimum spend, with plans to refine targeting capabilities and introduce performance-based ad units later this year.
• The rollout coincides with ongoing regulatory uncertainty surrounding TikTok, presenting BeReal as a potential alternative for ad dollars.

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