BeReal Introduces RealPeople and RealBrands in Bid to Boost Authenticity and Engagement

Despite a slow growth and monetization challenges, the social media app continues to innovate, aiming to retain its 23 million daily active users.

BeReal, a social media app that emphasizes authenticity, is introducing official accounts for notable people and brands, known as RealPeople and RealBrands, starting from February 6.
The new feature allows celebrities and brands to share unfiltered, behind-the-scenes moments of their lives, aiming to create a more authentic social media experience.
Despite the introduction of brands and celebrities, BeReal insists that the platform will continue to prioritize friends and close connections.
BeReal's daily active users have increased from 20 million in August to 23 million, indicating a small but steady growth.
However, the app has been struggling to monetize its model and the introduction of RealBrands and RealPeople could be seen as a step towards generating revenue.