Overview

• The 60-year-old rapper now brands himself as “King Zeno” and uploads five-day-a-week gym videos, progress photos and shirtless moments on his revamped OnlyFans.
• He leverages Instagram thirst-trap posts to tease new fitness content and lure paid subscribers to his exclusive feed.
• Responding to 50 Cent’s critique of a recent freestyle, Benzino has thrown down a public boxing challenge and urged Fif to drop a stronger track.
• Benzino accuses Fat Joe of spreading misinformation about gentrification and blames him for the BET Hip-Hop Awards cancellation after record-low ratings during Joe’s hosting.
• His strategy merges self-promotion, monetization and public provocation across Multiple social platforms to sustain attention on his persona.