Overview

• In a TikTok video shared on Aug. 5, Blanco revealed he sprays Gomez’s new Rare Beauty perfume all over himself when they are apart to remind himself of her.
• The new collection includes a warm eau de parfum featuring caramel, pistachio, vanilla and ginger accords alongside four layering balms.
• The layering balms are offered in Amber Vanilla, Floral Peony, Fresh Bergamot and Wood Oak scents.
• The perfume and balms became available on the Sephora app on Aug. 6 with online sales starting on Aug. 7.
• Blanco’s public confession underscores how the couple’s personal bond intertwines with Rare Beauty’s marketing strategy.