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Bengaluru Technologist’s 2017 Cold Email to Jeff Bezos Goes Viral, Recounting a Breakthrough with Alexa

Ashish Jha says the message drew direct Alexa engagement, prompting new developer perks in India.

Overview

  • Jha’s X post over the weekend revived his 2017 email sent at 19 after his Alexa skill missed Echo-device rewards available in other regions.
  • The email followed Alexa Dev Day in India, where he built his first skill and reported about 220 unique users within five days for “Quiz of Thrones.”
  • He recounts that the Head of Developer Marketing for Alexa contacted him, shared internal connections, and that perks were extended to Indian developers within a month.
  • The Alexa Developers website confirms his start in November 2017, his creation of 500+ skills, his recognition as an Alexa Champion, and his current role at DevRev.
  • Coverage highlights broad praise for effective cold outreach, while the specific internal responses and policy changes remain based on Jha’s account.