Overview

• Under the Kannada Language Comprehensive Development (Amendment) Act, 2024, all commercial signboards in Karnataka must show at least 60 percent Kannada text in the upper half of the board.
• In a video posted June 16, an elderly man confronted Sanchitaa’s owner over her signboard’s low Kannada content and said he would file a complaint under BBMP rules.
• The shop owner defended her signage by insisting Kannada was already present and questioning the man’s right to enforce the rule, saying “This is India.”
• Social media users are split between calls for strict law enforcement to protect Kannada and appeals against imposing language requirements on businesses.
• No official complaint has been confirmed and the store’s Google page has seen a surge of negative reviews as online critics express their views.