Bengaluru Leads Swiggy Instamart Trends with Flavored Condoms and Underwear Orders

Swiggy's 2024 report highlights Bengaluru's dominance in late-night shopping, sexual wellness products, and festive essentials among Indian cities.

Bengaluru emerged as the top spender on flavored condoms, with peak sales occurring between 10 PM and 11 PM, according to Swiggy Instamart's annual report.
The city also led in underwear purchases, ordering as much as Hyderabad and Mumbai combined in 2024.
Late-night shopping trends showed masala-flavored chips, Kurkure, and flavored condoms as popular stealth items across Bengaluru, Delhi, and Hyderabad.
Bengaluru saw high demand for both pooja items and party essentials, with a notable spike in wine and shot glass orders during Diwali celebrations.
Nationally, 1 in every 140 orders included a sexual wellness product, while essentials like milk, curd, and dosa batter remained the most popular items across India.