Ben Stiller and Eddy Cue Discuss the Success of 'Severance' at SXSW

Apple TV+ leaders reflect on the show's cultural impact and Apple's curated approach to streaming content.

Ben Stiller, director and executive producer of 'Severance,' joined Apple services chief Eddy Cue at SXSW to discuss the show's success and creative process.
Eddy Cue emphasized Apple's strategy of focusing on a smaller number of high-quality shows, with 'Severance' exemplifying this approach.
'Severance' has become Apple TV+'s most-watched series, with its second season currently in progress and a third season already in development.
Stiller highlighted the challenges of breaking through in today's crowded entertainment landscape and credited Apple TV+ for supporting creative decisions, including casting Adam Scott as the lead.
Cue praised the show's ability to drive cultural conversation, noting high levels of fan engagement through podcasts and online discussions.