Overview
- The new banner circled Disney’s Burbank headquarters in the late morning, just hours after the company’s earnings call.
- It marks an escalation in a coordinated campaign that has included an earlier plane flyover, a Times Square billboard, street flyers, rallies, and a solo protest outside the studio.
- Driver has said he and Soderbergh developed the project with a script by Scott Z. Burns that Lucasfilm supported before Bob Iger and Alan Bergman rejected it.
- Rian Johnson publicly backed the idea of Adam Driver returning to the role, saying he would love to see the character again.
- Organizers have paired the visibility push with fundraising for the Palestinian Children’s Relief Fund, and there remains no public indication of a reversal as the next Star Wars film, The Mandalorian and Grogu, is set for May 22, 2026.