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Ben Proud Becomes First Briton to Join Enhanced Games, Exiting Traditional Swimming

UK Sport is reviewing his public funding following condemnation from Aquatics GB.

Overview

  • Announcing his move on Instagram, the 30-year-old Olympic silver medallist said he is retiring from traditional swimming to compete at the event planned for May 2026 in Las Vegas.
  • World Aquatics’ June bylaw renders anyone who supports or competes in the Enhanced Games ineligible for its events, closing off any future Olympic participation.
  • Proud argued the venture offers a new opportunity and said he does not believe it undermines clean sport, citing plans to compete within the event’s rules.
  • Organisers say only FDA‑approved substances will be permitted under medical supervision, with illicit recreational drugs prohibited and athletes required to undergo health profiling.
  • The Enhanced Games is offering $250,000 to event winners and a $1 million bonus for specified world records, while WADA and UKAD have denounced the project as dangerous.