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Ben & Jerry’s Rift Deepens as Ben Cohen Threatens Exit if Buyback Fails

The co-founders say Unilever has stifled the brand’s activism, prompting a campaign for independent ownership.

Overview

  • Cohen told Süddeutsche Zeitung he will not stay with a company that cannot fulfill its social mission if a buyback from Unilever does not happen.
  • Jerry Greenfield resigned in September, alleging Unilever curtailed Ben & Jerry’s political activities.
  • The founders launched the Free Ben & Jerry’s campaign seeking a return to independent ownership with socially oriented investors.
  • Unilever rejects the allegations, says it sought constructive talks, and plans to spin off its ice-cream business while stating it has not intended to sell the brand.
  • Cohen announced a watermelon sorbet in Palestinian flag colors under his Ben’s Best label to show solidarity, which he presents as action he could not take within the company.