Overview
- Ben Cohen announced he will make a watermelon sorbet under his Ben’s Best label and asked the public to help name it and design the pint.
- It was reported the Palestine‑themed flavor idea had been approved by Ben & Jerry’s independent board and discussed about a year ago.
- Magnum, Unilever’s ice‑cream arm, said recommendations are reviewed by Ben & Jerry’s leadership and that it decided not to invest in the product now.
- Unilever and Magnum have stated Ben & Jerry’s is not for sale as Cohen and Jerry Greenfield continue a campaign to return the brand to socially aligned owners.
- The dispute follows years of clashes over the brand’s activism, including the 2021 decision on sales in occupied territories, litigation against Unilever, and recent leadership turmoil.