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Ben & Jerry’s Cofounder Jerry Greenfield Resigns, Accuses Unilever of Silencing Brand

He says the independence promised in the 2000 merger has been eroded.

Overview

  • Greenfield announced his departure after 47 years in an open letter shared by cofounder Ben Cohen on X, saying he can no longer remain an employee in good conscience.
  • He wrote that Ben & Jerry’s has been “silenced” on social campaigns despite a merger agreement designed to protect its social mission.
  • The Magnum Ice Cream Company, which oversees the brand, thanked Greenfield but disagreed with his view and said it has sought constructive talks with both founders.
  • Ben & Jerry’s is pursuing federal litigation claiming Unilever unlawfully removed CEO David Stever in breach of the merger terms; Unilever has said it aimed to follow agreed processes.
  • Unilever is separating its ice-cream business into The Magnum Ice Cream Company, with Ben & Jerry’s set to sit inside the new entity as the spin-off advances.