Overview
- Cofounder Ben Cohen said Unilever/Magnum stopped a proposed Palestine-themed flavor and announced he will make one independently.
- He is developing a watermelon sorbet under his Ben’s Best label and asked the public to suggest names, ingredients, and pint designs.
- Unilever states that recommendations were reviewed and Ben & Jerry’s leadership determined the timing was not right, while affirming the brand is not for sale.
- Reporting indicates the concept won backing from Ben & Jerry’s independent board last year, though Magnum confirmed it did not proceed with it this summer.
- Cohen has launched a “Free Ben & Jerry’s” campaign urging a sale to socially aligned investors, as cofounder Jerry Greenfield recently resigned citing lost independence.