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Ben & Jerry’s Co-Founder Jerry Greenfield Resigns, Citing Muzzling by Unilever

Greenfield cites curbs on the brand’s activism by Unilever during the ice-cream unit’s separation into The Magnum Ice Cream Company.

Overview

  • After 47 years with the company, Greenfield said he resigned because Ben & Jerry’s was being “silenced” and sidelined to avoid upsetting those in power.
  • Ben Cohen blamed a prolonged conflict over the brand’s independence and said he will remain at Ben & Jerry’s to continue pushing from inside.
  • Unilever said it disagreed with Greenfield’s characterization, reaffirmed Ben & Jerry’s three-part mission, and called the brand a thriving part of The Magnum Ice Cream Company.
  • The separation of Unilever’s ice-cream business into Magnum is underway, with completion expected by mid-November 2025, according to recent reporting.
  • Public reaction grew as Chance the Rapper linked the exit to the company’s record on reparations and support for Palestine, noting its 2021 halt of sales in Israeli-occupied territories.