Ben Affleck Earns $10 Million for Dunkin' Super Bowl Ad, Set to Appear Again This Year

The actor's involvement in the ad campaign has significantly boosted Dunkin's sales, marking a historic day in sales post-Super Bowl 2023.

Ben Affleck was paid $10 million for his appearance in Dunkin's Super Bowl commercial last year, contributing to a record-breaking sales day for Dunkin'.
Affleck's creative input and the production involvement of his company, Artists Equity, were key to the ad's success.
Following the ad's success, Affleck became an official spokesperson for Dunkin' and will feature in another ad for this year's Super Bowl.
Dunkin' experienced 7 billion media impressions from the ad, integrating the brand more deeply into popular culture.
The cost of Super Bowl ad spots continues to rise, with companies paying around $7 million for a 30-second slot in 2024.