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Belmont Cameli Fronts TRESemmé’s 'Hot Curl Summer' Campaign

The partnership links his personal curl journey to a mainstream curl routine as he promotes the products during production of Off Campus season two.

Overview

  • On Wednesday, July 22, 2026, Cameli was announced as the face of TRESemmé’s Bouncy Curls 'Hot Curl Summer' campaign and is speaking publicly about the collaboration.
  • Cameli describes the Bouncy Curls line as lightweight and curl-defining with 'no frizz, no crunch,' and says those qualities match his everyday routine.
  • He recounts that his hair was straight as a child, grew wavier in his teens and has become curlier over time, a personal journey he says the campaign follows.
  • Cameli is currently filming Off Campus season two in Vancouver and has used press appearances to tease new Garrett-and-Hannah storylines without revealing plot details.
  • The campaign highlights the role of celebrity stylists such as Debra Wiebe and Aika Flores and connects male curl aesthetics in TV and pop culture to wider retail hair-care marketing.