Bella Hadid to Launch Wellness Brand Orebella in May

The supermodel teases her new venture with a mysterious video, hinting at a range of scent-related products.

Bella Hadid announces the launch of her new wellness brand, Orebella, set to officially launch on May 2, 2024.
Orebella's launch was teased with a video on Instagram and TikTok, hinting at a focus on revealing one's 'alchemy.'
The brand's product range remains undisclosed, but a 2022 trademark filing suggests it will include scent-related goods like fragrances and lotions.
Hadid, who previously co-founded Kin Euphorics, is expanding her entrepreneurial ventures into the wellness and beauty sector.
Despite facing personal challenges, including health issues and harassment, Hadid continues to diversify her career beyond modeling.