Overview
- Hadid attended the ribbon-cutting at Ulta’s new 15,000-square-foot Kuwait store at The Avenues, where Ôrebella officially launched in the market.
- Ulta, via its licensing partnership with Alshaya Group, is accelerating regional openings, with Mall of the Emirates in Dubai set to open in January and further debuts planned for Dubai Mall and Saudi Arabia in March 2026.
- Hadid appears today at a one-day Ulta Beauty x Ôrebella pop-up at Mall of the Emirates to introduce the collection to UAE shoppers.
- Ôrebella is reported as a top-five fragrance brand at Ulta and will roll out to each Middle East location as stores open.
- The line offers five alcohol-free, oil-infused scents at $72 for 50 ml, and the company plans new formats in 2026 with potential region-specific scents.