Bella Hadid Launches New Fragrance Line Amid Personal Renewal in Texas

Supermodel Bella Hadid, now based in Texas, emphasizes a healthier lifestyle and mental well-being as she introduces her fragrance brand, Ôrəbella.

Bella Hadid has shifted focus from modeling to launching her fragrance line, Ôrəbella, reflecting her personal and professional transformation.
After a decade in fashion, Hadid moved to Texas for a quieter life with her partner, Adan Banuelos, and to prioritize her mental and physical health.
Ôrəbella, debuting on May 2, features a unique blend of plant oils and is designed for direct skin application, avoiding traditional alcohol-based perfumes.
Hadid describes the new fragrances as born from her passion for unique scents, a nod to her Arab heritage and family influences in essential oils.
The launch represents a significant step in Hadid's journey towards self-care and authenticity, distancing herself from the pressures of the fashion industry.