Overview
- ELLE ran an exclusive on Tuesday, August 4, 2026, announcing Hadid as the face of Alo’s pre‑fall campaign and sharing the brand’s campaign images.
- The campaign was shot in Los Angeles by Mert & Marcus and styled by Mimi Cuttrell, favoring a quiet, laid‑back wellness look rather than high‑glamour fashion.
- Alo launched the campaign with a product lineup of its best‑known staples, including the Airbrush Better Together Bra, Airlift Rebel Bra, High‑Waist Rebel Legging, Full Stride Micro Short and the Trail Sneaker.
- Hadid described the collaboration as authentic to her changing view of wellness, saying she now prioritizes creating space for herself and small self‑care rituals.
- The effort follows Alo’s recent sunglasses launch and continues a pattern of hiring high‑profile models to normalize athleisure as everyday lifestyle wear and broaden the brand’s product reach.