Overview
- The campaign launched Tuesday, August 4, 2026, and the Pre‑Fall looks are live and shoppable on Alo’s official website.
- Photographs were shot in Los Angeles by Mert & Marcus and styled by Mimi Cuttrell to emphasize a quiet, lived‑in LA aesthetic.
- The collection highlights core Alo staples available now, including the Airbrush Better Together Bra, Full Stride Micro Short, Airlift Rebel Bra, High‑Waist Rebel Legging, and Trail Sneaker.
- Hadid described the partnership as authentic and tied to her personal wellness rituals of slowing down and making space, a theme Alo EVP Summer Nacewicz said embodies the brand’s blend of fashion, wellness, and culture.
- The release follows Alo’s recent sunglasses debut and underscores the brand’s strategy of using high‑profile partners and shoppable drops to expand from performance activewear into a wider lifestyle offering.