Bella Hadid Collaborates with Frankies Bikinis on Western-Inspired Swimwear Collection

The 108-piece collection, featuring suede, denim, and gingham designs, debuts in March with two additional drops planned for April and June.

Bella Hadid has teamed up with Frankies Bikinis to launch a 108-piece collection inspired by her love of Western aesthetics and horseback riding.
The collection includes swimwear, loungewear, and accessories featuring unique textures like suede and denim, as well as cowboy-inspired details such as oversized belt buckles and bandana prints.
The campaign, shot on a ranch by longtime friend Alana O’Herlihy, highlights the personal connection between Hadid and Frankies Bikinis founder Francesca Aiello, who grew up together in Malibu.
Signature pieces include gingham dresses, embroidered eyelet swimwear, and a custom illustration of Hadid and Aiello on horseback, adding personal and nostalgic touches to the designs.
The first drop of the collection will be available on March 4, 2025, followed by additional releases in April and June, exclusively on frankiesbikinis.com.