Bella Hadid and Adidas Face Backlash Over Controversial Olympic Campaign

The campaign, linked to the Munich Olympics tragedy, prompts apologies and revisions from both the model and the brand.

Bella Hadid expressed regret for participating in the campaign, citing a lack of awareness about its historical context.
Adidas apologized for the unintentional connection to the tragic events and announced revisions to the campaign.
Criticism emerged from various quarters, including Israeli officials and pro-Israel groups, condemning the insensitivity of the campaign.
Hadid emphasized her stance against hate and antisemitism, reaffirming her support for Palestinian liberation.
The controversy adds to Adidas' history of facing backlash over antisemitism-related issues.