Overview
- Bell announced Tuesday that it has begun a network-wide rollout of an AI enhancement to Suspicious Call Detection for iOS and Android customers across Bell, Virgin Plus, Lucky Mobile, PC Mobile, No Name and Maxi with no opt-in required.
- The company says the new model examines incoming calls in real time to identify caller-ID spoofing and either block those calls or label them with existing spam and fraud warnings.
- Bell says its Suspicious Call Detection system has already analyzed about 4.4 billion calls and blocked or labeled over 540 million suspicious or fraudulent calls, and the spoof-detection layer builds on that existing dataset.
- The carrier estimates the spoof-detection enhancement will allow it to intercept roughly 60 to 70 percent more suspicious calls and says it is the first Canadian network to use AI specifically to target spoofing while other carriers offer separate spam tools.
- Automatic, network-level deployment should speed customer protection and could lower complaints that regulators say often involve impersonation because about 40 percent of unwanted-call complaints involve spoofing or impersonation.