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Bell Canada Teams With Perplexity to Offer Free Year of Perplexity Pro

Bell positions the move as a back-to-school offering to help customers stay organized

bell and perplexity
Bell Canada is partnering with Perplexity, an AI-powered conversational search engine, to give its customers a year of free artificial intelligence services. The Perplexity website and logo are shown in this photo, in New York, Friday, July 5, 2024. (AP Photo/Richard Drew)
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Overview

  • Eligible Bell Mobility customers will get redemption codes via email, text and MyBell in the coming days, with Bell Internet users receiving access in fall 2025.
  • Perplexity Pro grants users real-time AI search with citations, access to GPT-5, Claude 4.0 and Gemini 2.5 Pro, 600 daily pro searches, unlimited file uploads, image generation and early Comet browser access.
  • Bell says it is Perplexity’s exclusive Canadian telecom partner, though this exclusivity claim has not been independently verified.
  • The partnership aligns with Bell’s wider AI push, which includes a recent Cohere deal and its AI Fabric plan for six hydroelectric-powered data centres offering about 500 megawatts of compute capacity.
  • Perplexity AI was founded in 2022 and has secured over $1.5 billion in funding at an approximately $18 billion valuation as of July 2025.