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Belichick’s Rocky UNC Start Triggers Backlash Over Partner’s Sideline Access and Reported Patriots Post Ban

Belichick has resisted lineup changes despite a 2–3 start.

Overview

  • A 247Sports-cited report says Belichick told UNC to avoid posting New England Patriots content, and team accounts paused public praise of ex-UNC quarterback Drake Maye from September 14 to October 6.
  • UNC later acknowledged Maye on Monday after his Patriots win over the Bills, following the reported pause in recognition.
  • Jordon Hudson, Belichick’s partner, was seen on the sideline speaking with ACC commissioner Jim Phillips before the Clemson game and has been repeatedly visible near the field this season.
  • Fans on social media have criticized Hudson’s presence as inappropriate, with some alleging she exerts influence on coaching decisions.
  • Despite the poor start and rising scrutiny, Belichick said he will stick with his approach, citing fundamental errors and stating the best players will play regardless of age.