Overview

• TCE Rights Management LLC filed the mark on Aug. 25 for use on jewelry and key chains, with Jordon Hudson listed as the signatory and manager.
• The application is pending at the USPTO, and registration of a common term like “gold digger” could face hurdles.
• The filing joins a wider slate tied to Bill Belichick, including applications for “Chapel Bill,” “Belestrator,” “The Belichick Way,” and “Trail of Salty Tears.”
• Several of the other proposed phrases drew online backlash, with “Trail of Salty Tears” criticized as offensive.
• The timing comes days before Belichick’s UNC coaching debut, renewing attention on Hudson’s visible role in his off‑field business operations.