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2d ago

Belichick Sets High Bar, Lands Four-Star Running Back

Issuing an earn-your-spot mandate alongside the addition of four-star running back Amir Brown underscores his dual focus on professional rigor and recruiting firepower.

Dec 12, 2024; Chapel Hill, NC, USA; Monitors with signage in Kenan Stadium announcing the hiring of North Carolina Tar Heels new head coach Bill Belichick at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images
Dec 14, 2024; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head football coach Bill Belichick is introduced during half time at Dean E. Smith Center. Mandatory Credit: Bob Donnan-Imagn Images
Dec 14, 2024; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head football coach Bill Belichick during half time at Dean E. Smith Center. Mandatory Credit: Bob Donnan-Imagn Images
Dec 12, 2024; Chapel Hill, NC, USA; North Carolina Tar Heels new head coach Bill Belichick speaks to the media at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images

Overview

  • Belichick has declared that every roster spot and every snap must be won through competition, rejecting any sense of entitlement.
  • He pointed to his NFL tenure, noting how free agents and low-round draft picks rose to starting roles under his meritocratic system.
  • North Carolina secured four-star running back Amir Brown over offers from Texas and Notre Dame for the 2027 class.
  • UNC’s incoming transfer group ranks eighth nationally while its 2026 cycle stands 19th in On3’s recruiting rankings under his leadership.
  • With a September 1 opener against TCU, Belichick faces intense pressure to boost UNC’s ACC record and position the Tar Heels for a College Football Playoff run.