Overview

• TCE Rights Management LLC filed the ‘Gold Digger’ trademark on Aug. 25 with the USPTO, listing jewelry and key chains as the intended goods.
• Filing records reviewed by People say the application is awaiting assignment to an examining attorney and has not been approved.
• Jordon Hudson is the signatory and is listed as a manager of the Hingham, Mass.–based company, which handles IP for Trouble Cub Enterprises, according to public records.
• The bid is one of roughly 17 filings this year tied to Belichick and Hudson, including marks such as “The Belichick Way,” “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” and “No Days Off,” according to Cllct reporting.
• Coverage from Sportico characterizes the ‘Gold Digger’ move as a tongue‑in‑cheek response to criticism of Hudson, following months of scrutiny over her role in Belichick’s business and media dealings.