Overview

• TCE Rights Management LLC filed the USPTO application on Aug. 25 for use on “Jewelry; Key chains,” a move first noted publicly by trademark attorney Josh Gerben.
• Hudson is identified on the filing as the executive with authority to sign for the LLC, which manages Belichick-related trademarks and IP.
• The application is an intent-to-use filing that remains pending USPTO examination, with no registration granted at this stage.
• The request is part of a broader 2025 trademark push that includes phrases such as “Chapel Bill,” “Belestrator,” “No Days Off,” “Trail of Salty Tears,” and “The Belichick Way.”
• Coverage characterizes the filing as an effort to commercialize public criticism of the couple, even as experts note uncertainty over protecting a common phrase like “gold digger.”