Overview

• TCE Rights Management LLC filed the ‘Gold Digger’ trademark application on Aug. 25 with an intent to use the mark on jewelry and key chains, according to USPTO records.
• Filings list Jordon Hudson as a manager and signatory for the Belichick-linked company, which also manages intellectual property tied to Trouble Cub enterprises.
• The application is pending USPTO review, and a trademark attorney notes pre-launch filings are common because the filing date establishes nationwide priority.
• The ‘Gold Digger’ bid follows a slate of 2025 applications tied to Belichick phrases, including ‘Chapel Bill,’ ‘Belestrator,’ ‘No Days Off,’ ‘Trail of Salty Tears,’ and ‘The Belichick Way.’
• Coverage portrays the move as leaning into public criticism of the couple’s relationship, though any plans to monetize the term remain unconfirmed.