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Belichick Fires UNC Offensive, Special-Teams Coordinators After 4–8 Debut

The dismissals follow a 4-8 debut season defined by one of the nation’s weakest offenses.

Overview

  • North Carolina announced Friday that offensive coordinator Freddie Kitchens and special teams coordinator Mike Priefer have been dismissed, with Bill Belichick issuing a thank-you statement.
  • UNC ranked 129th nationally in total offense at 288.8 yards per game and 119th in scoring at 19.2 points per game, finishing 2-6 in ACC play.
  • Special teams struggles included poor return metrics and successful fake-kick conversions by Duke and NC State that influenced late-game outcomes.
  • Kitchens was a holdover from Mack Brown’s staff whom Belichick promoted to OC, and both he and Priefer bring extensive NFL backgrounds, including Kitchens’ 2019 tenure as Browns head coach.
  • WRAL reports both coaches will be paid out at their 2025 salary levels for the remainder of their contracts with offset and mitigation provisions, and UNC has begun a search for replacements as additional staff changes are expected per multiple reports.