Overview

• Belgium has initiated a digital campaign to dissuade asylum seekers due to overcrowded reception centers and stricter migration policies.
• The campaign specifically targets migrants from Cameroon and Guinea, as well as transit countries like Greece and Bulgaria.
• Messages are disseminated through platforms such as YouTube and WhatsApp, clarifying Belgium's asylum policies and correcting false expectations.
• The initiative aligns with a coalition agreement to modernize and intensify deterrence efforts, highlighting Belgium's shift towards stricter migration management.
• Belgian officials stress that the country is no longer a 'land of plenty' for migrants, reflecting the government's prioritization of economic migration control.