Overview
- Through local partner Solnik, Beko adds Argentina to a regional push that recently included the United States, Uruguay, Ecuador and Peru.
- The rollout begins with two Inverter No Frost refrigerators: a 401‑liter black top‑freezer and a 375‑liter silver bottom‑freezer, each with a 10‑year compressor warranty and a 24‑month total warranty.
- El Cronista reports list prices of ARS 1,799,999 for the 401‑liter model and ARS 1,899,999 for the 375‑liter model, with availability starting in December.
- Distribution will prioritize traditional retail chains, with an official Mercado Libre store planned and possible placement in hypermarkets.
- Initial units will be imported; washing machines are expected in February and a cooking line is slated to be offered from December, while future local assembly remains a possibility via Solnik’s Tierra del Fuego footprint.